With their award-winning platform, Clarity for Schools, US-based edtech startup BrightBytes won last year’s Global Edtech Startup of the Year, followed by Spongelab and EdPuzzle. We had an opportunity to speak with the founders of BrightBytes at the launch of the 2015 edition of the Global EdTech Startup Awards. The competition, initiated by Mindcet, is joined this year by a group of esteemed edtech promoters; among them is the Open Education Challenge. The 2015 competition opened in January so it’s not too late to enter your startup and invite others to join in!
GESA 2015, Launch event in London
The rise of BrightBytes
“Today's educators are often drowning in data with no clear path to guide action. BrightBytes takes the guessing game out of making decisions that most impact learning. Each of its modules has been developed in partnership with researchers, practitioners, and topic-specific experts, giving educators the best tools available to drive student outcomes. Customers around the world are using BrightBytes to allocate resources more wisely, target professional development, and attain concrete metrics to show progress and guide decision making.”
This describes how BrightBytes co-founders, Rob Mancabelli and Hisham Anwar, summarize the benefits of their product. Their company brings together a team of researchers and data scientists, and uses in-depth analysis to power a business intelligence and decision support framework. Its platform, Clarity for Schools, distills this research into educative, engaging, and actionable data that links education to changes in learning outcomes, enabling educational leaders to assess the impact of technology on student achievement.
Hisham Anwar and Rob Mancabelli
“BrightBytes is the world’s leading educational research organization and turns complex analysis into simple, fast actions that drive learning outcomes. Its award-winning product, called Clarity, is the world’s leading platform for making research-based decisions for students, staff, stakeholders and systems. Impacting more than six million students across three continents, Clarity moves the needle on student learning.”
Making a diference in education
Since the Global EdTech Awards, BrightBytes has been voted as Readers’ Choice Top 100 products of 2014 by District Administration, one of the 20 Most Promising Education Technology Solution Providers by CIO Review, and one of the winners of the 2014 EDDIE Award. More importantly, they have developed their concepts and grown their expertise, launching Technology & Learning Module For Service Agencies at the AESA Annual Conference. “In 2015 we'll continue to expand the ways in which the Clarity platform enables better, evidence-based decision-making for educational leaders. We'll be doing this by expanding the number of areas of analysis the Clarity platform performs and by broadening our international presence. “
BrightBytes is one of the many startups joining the large panel of companies represented at the Global EdTech awards which are working on answers to the current challenges facing edtech. For Brightbytes founders, “today's educators are often drowning in data with no clear path to guide action. BrightBytes takes the guessing game out of making decisions that most impact learning. Each of its modules has been developed in partnership with researchers, practitioners, and topic-specific experts, giving educators the best tools available to drive student outcomes. Customers around the world are using BrightBytes to allocate resources more wisely, target professional development, and attain concrete metrics to show progress and guide decision making.”
The Global EdTech Awards do not merely acknowledge an idea or innovation: the design’s success and the business process is essential to be an efficient and ambitious startup. No doubt this year’s edition will have new outlooks from new challengers. “Winning the Global EdTech Startup of the Year award has been an incredible honor”, say the founders of BrightBytes. “Not only has it exposed us to interesting and innovative educational companies worldwide, it has also given us an opportunity to showcase our work on a global scale.”
Does BrightBytes have any advice for this year’s competitors? “The power of video entries is invaluable. All the best in your application process!”